Sport England Launch New Strategy
19 May 2016
19/05/16 Sport England has launched its new strategy this morning, entitled ‘Towards an Active Nation’ Sport England to triple investment in tackling inactivity More than one in four people in England (28 per cent) do less than 30 minutes of physical activity a week. But research shows that those who do the least activity stand to benefit the most, even if it’s just small changes like gentle jogging, swimming or playing rounders in the park. As well as continuing to support people who already play sport, there will be a much greater emphasis on groups who are typically much less active such as women, disabled people and those from lower-socio-economic backgrounds. Read the new strategy Towards an Active Nation. The strategy will help deliver against the five health, social and economic outcomes set out in the Government’s Sporting Future strategy. Key features of the new strategy are: - Dedicated funding to get children and young people active from the age of five, including a new fund for family based activities and offering training to at least two teachers in every secondary school in England to help them better meet the needs of all children, irrespective of their level of sporting ability
- Working with the sport sector to put customers at the heart of everything they do, and using the principles of behaviour change to inform their work
- Piloting new ways of working locally by investing in up to 10 places in England – a mix of urban and rural areas
- Investing up to £30m in a new volunteering strategy, enabling more people to get the benefits of volunteering and attracting a new, more diverse range of volunteers
- Helping sport keep pace with the digital expectations of customers – making it as easy to book a badminton court as a hotel room
- Working closely with governing bodies of sport and others who support people who already play regularly, to help them become more efficient, sustainable and diversify their sources of funding.
Click HERE to read the article in full, courtesy of the Sport England website. Sue Wilkinson, afPE’s Strategic Lead commented: “afPE is delighted at the investment that Sport England has committed to tackle inactivity. We can all help drive this agenda and Jennie and the team at Sport England have continued to build on previous work such as the fantastic This Girl Can campaign, which is helping to attract young girls and women to participate in physical activity.” “The fact Sport England now has a brief for 5 year olds and upwards, it will support children and young people becoming active in a community setting. The focus on enjoyment is key to engaging and retaining interest in physical activity. afPE looks forward to being able to play a part in achieving the strategy goals in supporting the Government’s Sporting Future, five outcomes.” Mike Crichton, afPE’s Chair said: “Today has seen the launch of the Sport England strategy – ‘Towards an Active Nation’. This follows on the back of the Government’s sport strategy launched in December 2015. A key focus for the future will be on the benefits that sport can bring to all people and society in general. To enable opportunities for all, we require a clear understanding of the importance of everyone being made to feel welcome in sport and physical activity. Sport England have committed to seven investment programmes which require secure partnership working in order to deliver planned outcomes. As the Association for Physical Education (afPE) we look forward to working with, and alongside Sport England in ensuring all our young people become active and reach their potential in physical education, physical activity and sport. As the strategy states ‘a person’s attitude to sport is often shaped by the experiences as a child’.”
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