The Black Swimming Association Launches Research Project

The Black Swimming Association (BSA) has launched #OurSwimStory – an industry pioneering research project, aimed at exploring the barriers that Black and Asian communities face when it comes to participating and engaging in the world of swimming and aquatics.

#OurSwimStory aims to explore why Black and Asian communities are put off from swimming, with Sport England figures showing that 95% of Black adults and 80% of Black children do not swim, similarly 93% of Asian adults and 78% of Asian children.

The BSA has commissioned AKD Solutions – a renowned consultancy with proven expertise with ethnically diverse communities, and advisor to national governing bodies – to conduct the research, with AKD seeking to engage 1,400 respondents in seven locations across England and Wales on a range of topics including socio-economic, cultural, attitudinal, behavioural and institutional barriers to participation in aquatic activity.

As part of the project, the BSA and AKD will work together to highlight and amplify the most impactful stories uncovered during the research, highlighting how the aquatics sector can be effective in engaging under-represented communities in aquatics. Central to this research and true to the ethos of the BSA is community engagement to build trust, accountability and develop long-term collaborative partnerships with their target communities. This trust is vital in capturing better quality insights than more traditional approaches to research will achieve.

Further information HERE.