Parents Urged to Help Their Children Get Active Over the Summer Holidays with the 10 Minute Shake Up
21 July 2022
21/07/2022 Disney-inspired campaign relaunches to help children get one hour of physical activity everyday over the summer holidays: - Only 45% of children are meeting the Chief Medical Officer’s guidelines of one hour of physical activity a day
- The campaign seeks to inspire children to get active by using some of their favourite stories and characters from Disney, Pixar and Marvel
Parents of primary school children across England are being encouraged to get their childern and young people active over the summer holidays, as the government relaunches its 10 Minute Shake Up campaign. The campaign – delivered by the Office for Health Improvement and Disparities (OHID) and supported by Disney – returns in full for the first time in three years after it was paused in the first year of the pandemic and only partially returned last year. The 10 Minute Shake Up aims to inspire children and parents to get active together by breaking down the recommended daily hour of activity into manageable chunks by playing fun games together, using some of their favourite characters from Disney’s Frozen and Encanto, Disney and Pixar’s Lightyear, and Marvel, including Black Panther, Captain Marvel, Thor and Iron Man amongst others. Find more information HERE.
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